January 2024 Zeitgeist Survey
Lessons Learned from Black Friday
Choose audience:
Which of the following best describes the lessons you learned from Black Friday 2023 that you plan to apply next year?
Start monitoring prices and deals earlier
29.5%
Conduct more product research
20.6%
Do more shopping online
20.3%
Make a detailed shopping / wish list
18.3%
Set a clear overall budget and spending limit
16.6%
Buy some items earlier at pre-Black Friday sales
14.1%
Use loyalty programs and email lists to get ahead of sales
10.8%
Follow deal hunting blogs / social media accounts
8.2%
Check returns policies
7.7%
Do more shopping in-store
7.5%
None of these
5.6%
Other
1%
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