September 2024 Zeitgeist Survey
Reasons for Streaming Service Inspired Purchases
Choose audience:
Which of the following best explains why you researched or purchased a product / service after seeing it on a streaming service? Please select no more than three
It matched my current needs
14.1%
It matched my style / aesthetic
9.7%
My friends / family were talking about it
8.5%
I saw it featured in an advertisement on the service
8.4%
It aligned with the lifestyle I aspire to have
7.4%
It was featured across different content (e.g. several TV shows)
6.5%
I wanted to stay relevant with a current trend
6.1%
I saw someone using or wearing it (e.g. character)
5.8%
Exclusive or limited access to the product / service
5.8%
It was relevant to the holiday / season (e.g. Christmas)
5.2%
It made me nostalgic for a past trend
4.6%
I had a fear of missing out (FOMO)
2.1%
Other
0.9%
Not sure
0.8%
Want to get all the results?