September 2024 Zeitgeist Survey
Olympic Viewership
Choose audience:
How did you follow the 2024 Olympics?
Watched live events on TV
46%
Watched highlights on TV
41.3%
Read news / articles about the games
26.5%
I did not follow the Olympics
22.2%
Streamed highlights online
22%
Streamed live events online
21.2%
Online updates on my feed
17.8%
Followed athletes on social media
14.3%
Followed network accounts on social media (e.g. NBC / BBC / Eurosport)
9.2%
Listened to podcasts / radio
7.5%
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