December 2023 Zeitgeist Survey
Social Media Discovery of Clothing Purchases
Choose audience:
Thinking about clothing purchases made recently, how did you discover the product(s)?
None of these
49%
YouTube
29.4%
Instagram
27.7%
Facebook
24.1%
Twitter / X
9.3%
Pinterest
6.9%
Snapchat
5.8%
TikTok (Select Markets Only)
5.4%
Reddit
3.6%
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