GWI Work Survey
Most Challenging
Choose audience:
Which of these do you think will be most challenging?
Competition in the market
16%
Current economic climate
12.4%
Staying profitable
10.8%
Hitting sales / revenue targets
Digital transformation
Achieving profitability
Effective use of IT / Technology
Keeping up with industry innovation
Paying competitive salaries
Becoming more sustainable / eco-friendly
Finding / hiring staff
Building a good culture / working environment
Morale / retaining staff
Understanding our customer/client audience
Government guidelines / legal requirements
Improving cybersecurity
Budget cuts
Alignment between teams in the company
Ability to scale rapidly
Staying up to date with marketing trends and solutions
Building awareness / reputation
Bureaucracy
Lack of strategy
Data protection compliance (e. g. CCPA, GDPR)
Short-term cash flow
Poor management decisions
Vision / leadership within the company
Long-term funding / external investment
Finding / retaining suppliers
Lack of combined insights and integrate systems for real time updates
Lack or no alignment between Brand & Demand Marketing strategy
Uncertainty around ROI measurements
Lack or no alignment between Marketing and Sales team on metrics and KPIs
Absence of feedback loop between Marketing and Sales team
Competing priorities vs other departments
Lack or no timely evaluation on the alignment between sales and marketing leads
Lack of alignment on goals and objectives
Don't know
Obtaining office / physical space
No agreed and consistent framework for measuring ROI
No use of ABM (Account Based Marketing) and account based experience
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