March 2024 Zeitgeist Survey
Factors Influencing Product Purchase
Choose audience:
What factors influence your decision to buy a product or service promoted by an influencer?
Price and value for money
26.6%
Brand reputation
18%
Trustworthiness of the influencer
16.1%
Discount code or exclusive deal
14.1%
Seeing the influencer use the product
12.9%
Influencer's expertise or knowledge in the respective field
11.7%
Availability and accessibility of the product or service
11.4%
Comparison with similar products or services in the market
11.1%
Overall aesthetic or presentation of the promotion (visual appeal)
9.7%
Affiliate link to follow
3.1%
None of these
1.7%
Other
0.7%
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