August 2024 Zeitgeist Survey
Planned Gift Purchase on Black Friday
Choose audience:
Which of the following products do you think you will buy as a gift during Black Friday this year?
Clothes
35.6%
Gift / present
25.7%
Personal care items (e.g. cosmetics, skincare)
21.4%
I'm not sure yet
19.1%
Smartphone
17.9%
Leisure / entertainment (e.g. books / films)
16.4%
Personal electronics (e.g. PC / laptop)
16.4%
None of these
14.9%
Home appliances / devices (e.g. TV, refrigerators)
14.5%
Accessories (e.g. jewelry)
14%
Smart devices (e.g. smart speaker, smartwatch)
12.4%
Gaming devices / items (e.g. consoles)
11.8%
Home furnishing (e.g. sofa, bed)
8%
Luxury (e.g. designer bags)
5.5%
Other
2.9%
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