February 2024 Zeitgeist Survey
Engagement with Political Content on Social Media
Choose audience:
Which of the following would make you engage more with digital political content on social media?
Clear and concise information
38.6%
Thought-provoking statements
21.2%
Third-party verification on claims / facts / figures
20%
Messages that reinforce my beliefs
16.6%
Ability to easily share / repost
12.9%
Messages that challenge my beliefs
12.1%
Memes / pop culture references
9.9%
None of these
8.3%
Games / interactive content
8.1%
Links / QR codes to further information
7.1%
Other
1.2%
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