October 2023 Zeitgeist Survey
TV Ad Qualities
Choose audience:
Which words best describe the ads you typically see on TV?
Informative
33.8%
Entertaining
32.3%
Excessive
25.6%
Helpful
24.4%
Relevant
23.2%
Funny
22.4%
Memorable
21.5%
Diverse
21.2%
Distracting
19.9%
Personalized
16.4%
Intrusive
15.7%
None of these
6.8%
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