June 2024 Zeitgeist Survey
Factors Influencing In-Store shopping Experience
Choose audience:
Which of the following are most important for your in-store shopping experience?
Availability of products
23.2%
In-store discounts
18%
Customer service
12%
Ability to check product quality
10.1%
Return / exchange services
8.6%
Hygiene
7.3%
Self-service checkouts
6.5%
Sustainable practices
3.8%
Ability to use retailer website or app in-store
3.1%
Scan-and-go technology
2.2%
Auto-checkout
1.6%
Personal shopper services
1.5%
In-store entertainment
1.5%
None of these
1.2%
Click-and-collect services
1%
Immersive digital experiences (e.g. virtual reality headsets)
0.7%
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