January 2024 Zeitgeist Survey
Reasons for Not Purchasing from TikTok Shop
Choose audience:
Which of the following reasons explain why you have not purchased any products from TikTok Shop?
I have not heard of TikTok Shop
6.5%
I do not purchase products from social media services
5.2%
I am concerned about the product authenticity / quality on TikTok Shop
4.9%
I do not feel safe providing financial information on TikTok Shop
4.4%
I have seen a product on TikTok Shop, but purchased it elsewhere
3.1%
I do not trust the sellers on TikTok Shop
2.9%
Other
2.3%
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