March 2024 Zeitgeist Survey
Most Important Search Engine Factors
Choose audience:
Which of the following factors are most important to you when using a search engine?
Reliable
39.8%
Relevant search results
34.8%
Up-to-date
27.5%
Fast / responsive
21.1%
User friendly
16.5%
Easy to access
16.3%
Variety of search results
14.1%
Convenient
12.8%
Level of detail
11.2%
Organized
9.7%
Engaging
4.4%
None of these
3.3%
Visualization (e.g. diagrams, charts)
2.9%
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